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2018 
Agenda

We have begun posting the 2018 agenda below.  Please check back often as the agenda will continue to evolve.  Items subject to change. 

Day 1 August 15, 2018

  • 8:00 AM - 12:00 PM

    STR SHARE Center Day 2: CHIA Training [-]
     
    Please note: The CHIA Training is an STR event and has a separate registration process.

    You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop. The session will be held on August 14th (full day) and August 15th (half day) 2018 at the STR office in Hendersonville, TN. For more details visit http://www.hoteldataconference.com/blog/chia2018
  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required [-]
    Cumberland 1-2
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
    Presenters:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by DirecTV [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 16, 2018

  • 7:30 AM - 8:30 AM

    Breakfast on August 16, 2018 Sponsored by HRS Group
    Networking
    Broadway E through K
     
  • 8:40 AM - 9:10 AM

    10 x 2 x now: Ten years of data + two industry analysts = Insights to current industry trends [-]
    General
     
    Let’s kick off the “Decade of Data” with style! From a record decline in RevPAR to all-time highs in ADR and occupancy, the last 10 years have been unlike any time period before it. Jan D. Freitag, STR’s SVP of lodging insights, and Isaac Collazo, IHG’s VP of competitive intelligence, will present their own unique takes on where the industry stands today and the lasting impact of the past decade. They will analyze key performance indicators and their drivers to identify successes and point out warning signs.
    Presenters:  
    Isaac Collazo, Vice President, Competitive Intelligence, InterContinental Hotels & Resorts
    Jan Freitag, Senior Vice President, Lodging Insights, STR
  • 9:10 AM - 9:30 AM

    10 for 10: Top global hotel stories of the past decade [-]
    General
     
    History really does inform the future! This retrospective exploration of the hotel industry’s defining moments of the past decade will illuminate how key trends were shaped by supply development, events, travel patterns, politics and economics, while highlighting the growth of key markets around the world.
    Presenter:  
    Robin Rossmann, Managing Director, STR
  • 9:30 AM - 10:15 AM

    Looking ahead: The industry forecast [-]
    General
     
    Now it’s time to look ahead as three of the industry’s brightest forecasters address what’s in store for the hotel industry. Their insights and outlooks will help you form a clearer view of the industry’s direction as you prepare for the 2019 budgeting season.
    Panelists:  
    Amanda Hite, STR
    Mark Woodworth, CBRE Hotels' Americas Research
  • 10:15 AM - 11:45 AM

    Morning Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:10 AM

    Hotel Data 101: An Overview of the Basics [-]
    Data Dash
    Cumberland 2
     
    Whether this is your first or 10th Hotel Data Conference, this session will be an overview of the hotel terms that will be heard throughout the event. We will walk through the meaning of—and the calculations for—OCC, ADR and RevPAR. We’ll refresh memories about the meaning of market, submarket, scale, class and pipeline phases. And, we’ll discuss the relationship between supply and demand and other important key measurements.
    Presenter:  
    Kim Heslin, Client Account Manager, STR
  • 10:45 AM - 11:45 AM

    Life stage, not age: Demystifying guest psychographics [-]
    Panel
    Broadway A
     
    It’s not all about the millennials! Consumer behavior around what people want from a hotel stay and how much they’ll pay for it has much more to do with life stage than with age. This panel will share best practices on how to identify your guests by their life stage and what that means for service, marketing, technology, amenities and more.
    Moderator:  
    Stephanie Ricca, Editor-in-Chief, Hotel News Now
    Panelist:  
    Kathleen Hodge, Hilton Worldwide
  • 10:45 AM - 11:10 AM

    A decade of hits: The Top 25 markets [-]
    Data Dash
    Cumberland 1
     
    This session will highlight the chart-toppers, one-hit wonders and market legends over the last 10 years. We’ll focus on historical, current and future performance trends of the Top 25 U.S. markets.
    Presenter:  
    Brad Garner, Senior Vice President, Client Services & Relationships, STR
  • 10:45 AM - 11:45 AM

    Fee for all: How hotels are maximizing ancillary charges [-]
    Panel
    Broadway C
     
    Ancillary charges such as cancellation and resort fees are becoming large revenue drivers for hotels. Panelists will discuss the risk/reward proposition of these ancillary fees, and how earlier cancellation periods and increased use of resort fees have affected revenue management strategy and guest satisfaction. How do companies determine the best cancellation policy and fee structure for their hotels? How have these policies affected the ability to gain more control of inventory and pricing? What amenities should resort fees cover? What’s the best strategy when responding to guests about ancillary fees?
    Moderator:  
    Laurel Keller, Senior Vice President, Newmark Knight Frank
    Panelists:  
    JB Cooke, Ashford
    Linda Gulrajani, Marcus Hotels & Resorts
    Paul Mengacci, Prism Hotels & Resorts
  • 10:45 AM - 11:45 AM

    Alternative accommodations: Are they really alternative? [-]
    Panel
    Broadway B
     
    The stark lines that used to divide various accommodation sectors (e.g. hotels, home rentals, serviced apartments) have blurred. Not only are the offerings themselves evolving, but hotel companies are entering the sectors and Airbnb is creating quasi-hotels. What does this mean for the traditional hotel industry? What changes need to be made in the coming years to outpace the competition? And how does this shift mirror the changing preferences of guests?
    Moderator:  
    Kim Bardoul, Partner, The Highland Group
  • 10:45 AM - 11:45 AM

    Is there a canary in the coalmine? [-]
    Data Dive
    Cumberland 3
     
    When is the cycle going to end? Have we passed the peak? While no one can say definitively, certain indicators can be monitored that may provide some clues. This session will examine indicators from past cycles and how they apply to the current one, while providing insight into where the industry is heading.
  • 11:20 AM - 11:45 AM

    #26 and beyond [-]
    Data Dash
    Cumberland 1
     
    We’ll be looking at hotel markets outside of the Top 25 spotlight that offer compelling hotel fundamentals. These are markets that lack the “name-brand appeal” of the Top 25 but feature supply-and-demand dynamics and performance metrics that warrant further consideration by hotel ownership groups—especially those which frequently find themselves priced out of the Top 25 markets.
    Presenter:  
    Blake Reiter, Director of Custom Forecasts, STR
  • 11:50 AM - 12:50 PM

    The art of a hotel’s most important science [-]
    Panel
    Broadway C
     
    Pricing is the core competency of revenue management, but which data points should you use for the analysis? How do you balance human knowledge with technological computing power? What insights do you need to deliver the right price for the right product at the right time? This panel of industry leading revenue-management executives will discuss the leading-edge practices of pricing hotel rooms.
    Moderator:  
    Richard Pastorino, CEO/Principal, REVPAR International, Inc.
    Panelists:  
    Nicole Young, Rosewood Hotel Group
    Raul Moronta, Crescent Hotels & Resorts
  • 11:50 AM - 12:50 PM

    Higher performance? Hotels & the marijuana phenomenon [-]
    Panel
    Broadway A
     
    Legalizing marijuana has presented a variety of opportunities and challenges for hoteliers. This discussion will cover everything from legalization’s impact on demand, to operational and legal issues, to taking advantage of this trend through ancillary revenue opportunities—including increased food-and-beverage revenue!
    Moderator:  
    Bryan Wroten, Reporter, Hotel News Now
  • 11:50 AM - 12:15 PM

    HOST P&L: A focus on labor, benefits and profits [-]
    Data Dash
    Cumberland 1
     
    Using HOST P&L data, this session offers a detailed look at the largest single expense for hoteliers. We’ll explore labor costs in the Top 25 markets and examine how labor costs compare for different property types. We’ll compare labor costs for union hotels versus non-union hotels, and also examine long-term trends in labor costs. Other topics will include the new minimum-wage laws, the rising costs of benefits, as well as labor costs for each department.
    Presenter:  
    Joseph Rael, Director, Financial Performance, STR
  • 11:50 AM - 12:15 PM

    A hard look at soft brands [-]
    Data Dash
    Cumberland 2
     
    Soft brands are a win-win approach to branding as they benefit from a hotel company’s distribution network, with fewer strict standards as required by hard brands. We’ll explore performance and pipeline metrics to see how soft brands have fared. We’ll also look into which soft brands and class have reported the most activity and growth.
    Presenter:  
    Rico Louw, Client Account Manager, STR
  • 11:50 AM - 12:50 PM

    Understanding the full accommodations landscape [-]
    Data Dive
    Cumberland 3
     
    Hotels are only one piece of the accommodations pie. To fully understand lodging performance, it’s important to look at other accommodation sectors as well. This session will examine the wider accommodations landscape—including hotels, home rentals, serviced apartments, and extended stay hotels—by defining each sector and analyzing performance data.
    Presenters:  
    Candace Johnson, Vice President, Performance Optimization, Two Roads Hospitality
    Jessica Haywood, Manager of Research and Development, STR
  • 11:50 AM - 12:50 PM

    Technology: A hotel’s best—and most feared—ally [-]
    Panel
    Broadway B
     
    As it becomes more powerful and encompassing, technology provides hoteliers with many answers—and even more questions. This fast-paced panel will talk about the latest high-level tech trends, including what block chain, artificial intelligence and predictive analytics mean and how they’ll affect everything from hotel operations to corporate strategy. Will these technologies create more dialogue about ethics? Will they create new KPIs, and if so, how will those be determined?
    Moderator:  
    Sean McCracken, News Editor, Hotel News Now
  • 12:25 PM - 12:50 PM

    Shifting group trends: Causes and consequences [-]
    Data Dash
    Cumberland 1
     
    Booking group business at acceptable rates is harder than ever. While a handful of markets prove to be the exception, overall group performance at U.S. hotels hasn’t quite recovered from the last downturn. In this session, we will look at several markets that have seen a shift in group business—some positive, some negative—and examine some of the causes and consequences of these trends.
    Presenter:  
    Emile Gourieux, Business Development Executive, Hotels, STR
  • 12:50 PM - 2:00 PM

    Lunch on August 16, 2018 Sponsored by Oracle
    Networking
    Broadway E through K
     
  • 1:25 PM - 2:25 PM

    An inside look: Disney’s approach to hotel magic [-]
    General
     
    Today’s travelers want to be captivated, inspired and completely absorbed by their destination. Join us to hear how one unique company takes this a step further as its guests find themselves in a world where fantasy is real and reality is fantastic.
    Presenter:  
    Elizabeth Mullins, Vice President, Hotels and Resorts, The Walt Disney Company
  • 2:00 PM - 3:00 PM

    Loyalty ROI—fact or fiction? [-]
    Panel
    Broadway B
     
    Hotel loyalty programs are constantly changing, and are bigger and more important than ever. This panel dissects the pros and cons—and related costs and returns—of loyalty programs from many angles, including whether points or perks are a better option. Speakers will address topics including loyalty costs, redemption rates, the role members-only pricing has played and how loyalty has an impact on industrywide
    Moderator:  
    Robert McCune, Managing Editor, Hotel News Now
    Panelist:  
    Sloan Dean, Remington Hotels
  • 2:00 PM - 3:00 PM

    Distribution: A hotelier’s guide to channel surfing [-]
    Panel
    Broadway A
     
    Is it time to change your view of the hotel distribution landscape? This panel discussion covers the state of distribution and what hoteliers need to know about weighing the costs and opportunities. From current channel cost trends, to the changing relationship between brands and online travel agencies, to the latest updates on emerging booking channels like Google and Amazon, you’ll hear from hoteliers about what to consider when making your distribution decisions for transient and group guests.
    Panelist:  
    Leticia Proctor, PM Hotel Group
  • 2:00 PM - 2:25 PM

    Rethinking the Caribbean [-]
    Data Dash
    Cumberland 1
     
    Nearly a year after two devastating hurricanes hit parts of the Caribbean, we’ll take a look the pace of the region’s recovery. We’ll update the performance and pipelines of areas from the Yucatan to Aruba—regardless of whether or not they were affected by the weather.
    Presenter:  
    Fatima Thompson, Associate Director of Business Development, Hotels, STR
  • 2:00 PM - 3:00 PM

    Data discovery: Complementing your story by going beyond the basics [-]
    Data Dive
    Cumberland 4
     
    Dig deeper into your data with insights from this fast-paced session, which enhance how you combine big-picture trends with market-driven numbers. From developing unique STR data cuts to unearthing information from other industries that assist in understanding supply, demand and performance of hotels, this session will help you discover alternative sources and relevant data to augment existing techniques you use to formulate reports, commentary and action-oriented insights.
    Presenters:  
    Bobby Bowers, Senior Vice President, Operations, STR
    Jess Petitt, Vice President, Analytics, Hilton
  • 2:00 PM - 3:00 PM

    The perfect recipe for F&B success [-]
    Panel
    Broadway C
     
    Do you have the necessary ingredients required to cook up profit in food-and-beverage-related departments? Our panel of F&B expert will discuss successful strategies for restaurants, coffee shops, ice cream parlors, room service, grab-and-go outlets and other emerging trends. Learn how the industry is delivering hotter and fresher ideas while protecting and growing the bottom line
    Moderator:  
    Danielle Hess, Reporter, Hotel News Now
  • 2:00 PM - 3:00 PM

    The total travel spend: How travelers spend in and out of your hotel [-]
    Data Dive
     
    STR and MasterCard team up to combine billions of data points that paint a picture of consumer travel behavior in and out of your hotel. During this revelatory Data Dive, we’ll explore where hotel spending fits within broader travel expenditures, how that changes by customer type and source market, and how spending habits have shifted over time.
    Presenter:  
    Patrick Mayock, Senior Director, Research & Development, STR
  • 3:00 PM - 3:30 PM

    Afternoon Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 3:30 PM - 3:55 PM

    Convention connection [-]
    Data Dash
    Cumberland 1
     
    We’ll connect the dots on how the convention center improvements impact their respective submarkets. We’ll discuss the positive impact of the openings of Nashville’s Music City Center and Cleveland’s Huntington Convention Center. Conversely, we will look at the temporary negative impact of convention center closings for renovations at San Francisco’s Moscone Center and Louisville’s Kentucky International Convention Center.
    Presenter:  
    Shawn Grenley, Client Account Manager, STR
  • 3:30 PM - 4:30 PM

    The CapEx and renovation landscape—and what it means to data crunchers [-]
    Panel
    Broadway A
     
    A high-level look at the International Society of Hospitality Consultants’ latest capital expenditures study will provide a foundation for a discussion about the current state of hotel renovations and what it all means in the day-to-day lives of sales, marketing and revenue-management professionals. Panelists will discuss why renovations are important to hotel values, what trends are surfacing in renovations and what the horizon looks like for future capital expenditures.
    Moderator:  
    Warren Feldman, Chief Executive Officer, Jonathan Nehmer + Associates, Inc.
    Panelists:  
    Brenna Halliday, Host Hotels & Resorts
    Cartarwa Jones, RLJ Lodging Trust
    Sarah Gulla, LaSalle Hotel Properties
  • 3:30 PM - 4:30 PM

    Digital marketing drill-down [-]
    Panel
    Broadway B
     
    Consumer behaviors and trends often change in the blink of an eye. Are your digital marketing strategies keeping up and helping you reach your target customers? Are those strategies delivering what guests want? Hear about how hoteliers at all levels are leveraging the latest digital marketing tools, platforms and strategies to deliver customized solutions for guests and clients.
    Panelists:  
    Carolee Moore, Crestline Hotels & Resorts
    Lisa Giaimo, OTO Development, LLC
    Scott Bacon, Miles Partnership
  • 3:30 PM - 4:30 PM

    Two decades of love and hate: OTAs [-]
    Panel
    Broadway C
     
    Hoteliers have a certain love for online travel agencies when times are difficult, but that changes in a hurry when things are going well. What—if anything—has changed in the 20 years since OTAs became a dominant force in the hotel industry? Do guests care if we are dysfunctional? Where is this relationship going? This panel will explore the current status of distribution, the re-emergence of direct-booking campaigns, OTA partnerships, and more as hotels attempt to regain the dominant role in the distribution relationship
    Panelist:  
    Lori Kiel, Kessler Collection
  • 3:30 PM - 4:30 PM

    Global hotel performance & pipeline trends [-]
    Data Dive
     
    An around-the-world tour of key trends across all regions highlights this fast-moving session. We’ll take a deeper dive into markets with the most active pipelines, examine the impact of new supply on performance, and review expert forecasts and insights for top markets around the globe.
    Presenter:  
    Aoife Roche, Director of Account Management, STR
  • 3:30 PM - 4:30 PM

    Data visualization: Telling your engaging story [-]
    Data Dive
    Cumberland 4
     
    Using data visualization techniques can help you decipher data quickly and identify hidden trends in large data sets. One challenge data users face is choosing the most effective visuals to communicate results and insights. In this session, we will use specific examples to demonstrate the benefits of data visualization, and we will discuss techniques to engage your audience with data and tell an effective and impactful story.
    Presenters:  
    Alison Hoyt, Senior Director, Consulting & Analytics, STR
    Calvin Anderson, Senior Vice President, Chief of Revenue Optimization, RLH Corporation
  • 4:30 PM - 4:50 PM

    Networking Beverage Break
    Networking
    Sponsor Area
     
  • 4:50 PM - 5:45 PM

    Beers with the bosses: Celebration, consultation and conversation [-]
    General
    Broadway E through K
     
    Back by popular demand, this group of industry leaders will spend their happy hour talking about key topics affecting the hotel industry. Grab a drink and join us for a lively, informal and revealing discussion about a host of topics, including what data points are most important to track, the sharing economy’s effect on hotels, career path advice and what might be waiting around the corner for hoteliers.
    Moderator:  
    Jeff Higley, Vice President, Digital Media & Communications/Editorial Director, Hotel News Now
    Panelist:  
  • 5:45 PM - 7:00 PM

    Networking Reception Presented by Rainmaker
    Networking
    Sponsor Area
     

Day 3 August 17, 2018

  • 7:30 AM - 8:30 AM

    Breakfast on August 17, 2018 Sponsored by Duetto
    Networking
    Broadway E through K
     
  • 8:35 AM - 8:50 AM

    Hotel path to purchase: The complexity behind consumer choice [-]
    General
     
    From OTAs and supplier sites, to mobile, metasearch and home rentals, hotel shopping and buying habits are constantly evolving. The coveted hotel guest has myriad choices, including not staying at a hotel at all. This fast-paced morning kickoff session will explore changes in traveler behavior, the impact of loyalty and where hotels fit in the new accommodations marketplace.
    Presenter:  
    Lorraine Sileo, Senior Vice President, Research and Business Operations, Phocuswright Inc.
  • 8:50 AM - 9:45 AM

    An inside look at strategists’ insights [-]
    General
     
    Strategy: We all know we need it, and we think we know it, but what does it really mean? In a first for the Hotel Data Conference, strategists from hotel companies take the stage to share insights about the steps they take to develop and execute forward-thinking strategies in meaningful ways. We’ll strip away all the buzzwords and jargon to have a real conversation about how strategists actually execute change at their companies. Hear and ask questions about how these forward-thinkers translate big-picture issues such as tech innovation, hospitality disruptors, revenue management trends and more into meaningful actions that make a difference.
    Moderator:  
    Stephanie Ricca, Editor-in-Chief, Hotel News Now
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:15 AM - 11:15 AM

    Independents: No flag, no problem [-]
    Panel
    Broadway A
     
    Independent hotels represent nearly 30% of the U.S. hotel room inventory. The segment has many unique challenges and opportunities. Listen as a panel of independent hoteliers discuss the lay of the land for the unaffiliated hotels, including using independent key performance indicators, measurements of profitability, distribution options and competing in a highly competitive industry.
    Moderator:  
    Terence Baker, Senior Reporter, Europe, Hotel News Now
  • 10:15 AM - 11:15 AM

    The rate paradox: A historical analysis of ADR behavior [-]
    Data Dive
    Cumberland 3
     
    In the face of record-shattering demand, national ADR growth sputters at inflationary levels. Is this the new normal or a case of missed opportunity? We’ll explore how high-demand pricing has shifted over time, what’s different in today’s environment than before, and highlight markets and scenarios where potential pricing opportunities have both succeeded and failed in the past.
    Presenters:  
    Carter Wilson, Vice President, Consulting & Analytics, STR
    Jack Corgel, Professor/Advisor, Cornell University/CBRE Hotels Americas Research
  • 10:15 AM - 11:15 AM

    Food for thought … Why hotel F&B? [-]
    Data Dive
    Cumberland 4
     
    F&B is in! More and more companies and hotels are focusing on it as a revenue generator and differentiator. Need a voice at the table? Join us for an update on US hotel F&B performance and analyses on recent trends in the industry. Walk away informed and with recommendations to improve your team’s focus on F&B operations.
    Presenter:  
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 10:15 AM - 11:15 AM

    Divergent perspectives on group meeting pricing [-]
    Panel
    Broadway B
     
    How we define “value” is increasingly difficult in today’s procurement-driven group meeting booking process. Our panel will discuss how to balance the divergent fiscal demands of hotels and meeting planners. Join us to hear view points from hotel revenue management, destination marketing organizations and meeting planners on how to meet in the middle all the while delivering exciting programs that will keep your customers coming back.
    Moderator:  
    Chris Klauda, Director, Destination Research, STR
  • 10:15 AM - 11:15 AM

    10 years after the meltdown: What are the lasting lessons? [-]
    Panel
    Broadway B
     
    With the 10th anniversary of the beginning of the last downturn looming, speakers will look into what sales-and-marketing professionals have learned from dealing with the drastic performance drop in hotels. Panelists will discuss what major steps have been made in distribution, revenue management, sales strategies and marketing programs.
    Moderator:  
    Paul Breslin, Managing Director, Horwath HTL
  • 10:15 AM - 10:40 AM

    Large events: Boom or bust? [-]
    Data Dash
    Cumberland 1
     
    Hotels can experience the impact of large-scale events such as Dreamforce, The Super Bowl and GenCon well before and long after the event itself. During this session, we will cover what types of events have the largest RevPAR impacts on the host market, how far from the event venue the impact is seen and if there are any markets or events that see a negative impact in RevPAR.
    Presenter:  
    Kelsey Waite, Business Development Executive, Destinations, STR
  • 11:15 AM - 11:25 AM

    Break Sponsored by TCRM
    Networking
    Broadway E through K
     
  • 11:25 AM - 11:50 AM

    HOST P&L: Highlights from the 2018 HOST Almanac [-]
    Data Dash
    Cumberland 1
     
    This session provides an overview of the 2018 HOST Almanac, taking a detailed look into 2017 profitability across the U.S. This session will include a brief review of the HOST program, industry revenue and profit trends, a look at revenues and expenses, a full-service vs. limited service breakdown and a profitability analysis.
    Presenter:  
    Raquel Ortiz, Assistant Director of Financial Performance, STR
  • 11:25 AM - 11:50 AM

    Hotel supply pipeline: Visualizing the growth [-]
    Data Dash
    Cumberland 2
     
    Quick quiz: Which top U.S. markets have nearly half of the total active room pipeline located in less than a two-square-mile area or categorized within a single scale? Learn the answers to that and more in this session as we’ll investigate some of the country’s pipeline hot spots. We’ll also take a look at the overall supply and development trends during this comprehensive, fast-moving overview of the construction pipeline.
    Presenter:  
    Dominik Kozissnik, Director, Global Census, STR
  • 11:25 AM - 12:25 PM

    Calendar shifts and unplanned events: How to plan for and explain unexpected happenings in performan [-]
    Data Dive
     
    This session will provide a better understanding of how major events, ranging from natural disasters to a shift in holiday dates, affect the industry and how data should be studied and presented over time. From recovery times after a natural disaster to the shift of Easter from March to April, we’ll explore what to expect when extraordinary events take place and what you can do to plan, react and explain performance data over time.
    Presenter:  
    Chad Church, Vice President, Operations, STR
  • 11:25 AM - 12:25 PM

    Keeping pace with group business [-]
    Panel
    Broadway B
     
    Group business is changing, not only in the types of groups and number of attendees, but also in how they book. Booking windows are shorter and planners want more. Hear from sales and marketing executives and revenue managers about the latest trends in group and how you can leverage this profitable segment to your advantage.
    Moderator:  
    Brenda Fields, Sales, Marketing, Revenue Specialits, Fields & Company
  • 11:25 AM - 12:25 PM

    Analyzing the analytics profession [-]
    Panel
    Broadway A
     
    Data analytics is playing an increasingly important role in most organizations. As a result, recruiting and retaining top analytical talent is essential to success. This session will discuss how to build your team and what resources you need—from the data analyst to the elusive data scientist. We’ll also dive into how to attract and retain your analytical talent. Panelists will also address best practices in supporting and nurturing your analytics team.
    Moderator:  
    John Fareed, Managing Director, Horwath HTL
    Panelists:  
    Colleen Birch, The Cosmopolitan of Las Vegas
    Kathryn Kilburg, Marriott International
  • 12:00 PM - 12:25 PM

    Weighing in on chain scales [-]
    Data Dash
    Cumberland 1
     
    We’ll start this session by examining existing hotel inventory, new supply growth and what’s in the pipeline for each chain scale. We’ll discover which chain scales are performing the best in top markets, and which are experiencing the most recent RevPAR growth. Using HOST P&L data, we’ll compare overall chain-scale profitability, and examine recent profitability growth trends. In the final exam, we’ll forecast the future health of each of the chain scales.
    Presenter:  
    Elyse Carfrey, Business Development Executive, STR
  • 12:25 PM - 1:00 PM

    Lunch on August 17, 2018
    Networking
    Broadway E through K
     
  • 1:00 PM - 2:00 PM

    What happened to ADR growth? [-]
    General
     
    Pricing power continues to elude the industry despite record demand and occupancy levels. Industry experts will explore this phenomenon while providing answers to questions such as: Is occupancy simply the low-hanging fruit for hotel managers right now? Are managers and franchisors incentivized to focus on occupancy instead of rate and profitability? How do loyalty program redemption rules affect occupancy and rates? Other subjects under investigation will include transparency, pressure from OTAs, the so-called Airbnb effect and more.
    Moderator:  
    Patrick Mayock, Senior Director, Research & Development, STR
2018 
Speakers

The 2018 speakers are listed below. More speakers will be released closer to the conference. 

2018 
Sponsors

Thank you to our 2018 sponsors.  

Hosts and Presenting Sponsor

2018 
Location

We are happy to announce the 2018 Hotel Data Conference will be held at The Omni Nashville Hotel. Click on the links below for room block information.